Lidl becomes Official Partner of UEFA Women’s EURO 2025
Thursday, December 12, 2024
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Partnership aims to highlight the importance healthy lifestyles and elevate women’s sport and empowerment.
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UEFA has today announced that Lidl has become an Official Partner of UEFA Women’s EURO 2025, the biggest women’s EURO ever taking place in Switzerland across eight host cities from 2 to 27 July.
The partnership marks another milestone in Lidl’s commitment to support women’s sport and solidifying its role as a holistic partner of football and continuing its promotion of active, healthy lifestyles for all. As a leader in the retail industry, Lidl's dedication to women's sport is a testament to the power of business to drive positive social impact by creating more visibility.
Fans will have the chance at exclusive rewards, promotions and events to help celebrate this unforgettable tournament.
Guy-Laurent Epstein, UEFA marketing director, said: "As one of Europe’s leading food retailers, Lidl is an ideal partner to help us bring the energy and excitement of UEFA Women’s EURO 2025 to an even broader audience. We are delighted to build on our successful partnership with Lidl from UEFA Euro 2024 into the UEFA Women’s Euro 2025 so we can continue to harness the power of football to inspire healthy lifestyles and the next generation of women’s football.”
Jens Thiemer, Chief Customer Officer at Lidl International, said: “We’re thrilled to take our love for women’s sport to the next level as the Official Partner of UEFA Women’s EURO 2025. This partnership is a natural step forward, building on our proud history of teaming up with major sports organizations for both women’s and men’s sport and following the success of the UEFA EURO 2024. Together, we’re championing the power of sport to bring people together and inspire communities across Europe. As a company, we are closely connected to Europe and excited that 14 of the over 30 countries in which Lidl is present will participate in this tournament.”
The final tournament draw will take place at the SwissTech Convention Center in Lausanne, Switzerland on Monday 16 December from 18:00 CET.
Lidl joins adidas, Amazon, AXA, Booking.com, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, PlayStation and Visa as Official Partners of the competition.
Lidl is also a proud supporter of the UEFA Europa League and UEFA Conference League and was a UEFA EURO 2024 sponsor.
