UEFA launches new campaign to celebrate Women's Champions League

UEFA has commissioned an eclectic squad of accomplished female expressionists to turn this season’s Women’s Champions League highlights into a stellar exhibit in more ways than one.

The Queens of Football campaign has been created to celebrate this historic year in the women’s game and the icons who will be bringing the stardust to this season’s tournament.

Ahead of the action kicking off tonight, a Renaissance-inspired image of some of the biggest names in European football was projected on to the remarkable Turin Palace to celebrate the new 16-team group stage centrepiece and spotlight this season’s final location in Italy.

Having quadrupled the tournament prize money to €24m and announced DAZN as the Women’s Champions League’s first global broadcast partner earlier this year, UEFA demonstrates its continued commitment to increasing the prestige and profile of its premier club competition by showcasing its stars through the Queens of Football campaign.

Centred around the tournament’s symbolic star-looped emblem which resembles a regal crown, the Queens of Football campaign shines a spotlight on the best of the best in women’s club football as they vie to be crowned the ultimate team in Europe.

Throughout the season, four artists will each take a unique perspective on the unfolding action, with the players at the forefront of their inspiration. Spanning the mediums of fashion design, digital animation and 3D sculpture, UEFA has assembled a creative team to bring key moments of the Women’s Champions League to life as part of The Creator’s Project.

Their work will be unveiled at an exclusive art exhibition ahead of the final in Turin, a city founded on rich artistic, cultural, and architectural history.

To keep up to date with the latest UEFA Women’s Champions League information, fans should follow via Instagram, Twitter and Facebook.

What do the stars think of the new UEFA Women's Champions League?

Sam Kerr, Chelsea forward

"Reaching the final of Europe’s biggest club tournament was a special moment for the team and I. Although we were disappointed to leave as runners-up, it’s given us even more drive and determination to ensure we bring the title home this season.

"It’s always a true test playing against so many talented players from across Europe and experiencing their different styles of play on the pitch, and it’s really exciting that we can welcome fans across the world to be part of our journey as part of UEFA’s new deal with DAZN."

UEFA via Getty Images

Jordyn Huitema, Paris forward

"It’s a privilege to play in the UEFA Women's Champions League and in the company of such talented players. We were so close to reaching the final last season, and this has made us even more determined to take it that crucial stage further.

"The new format of the tournament this season is a massive step forward for the women’s game and gives us an opportunity to play against such a high calibre of teams which will only make us stronger. It’s really encouraging that for the first-time fans across the world, especially back home across Canada, can enjoy our game with UEFA’s new deal with DAZN."

UEFA via Getty Images

Sarah Zadrazil, Bayern midfielder

"It’s always an honour playing in the UEFA Women's Champions League, especially last season as our campaign took us all the way to the semi-finals. This season we will do everything we can to reach the final, and while we appreciate it will be no easy feat with the introduction of the new group stages, we’re more determined than we’ve ever been before.

"As a team we’re really looking forward to seeing even more fans globally engaged throughout the season with UEFA’s new streaming deal with DAZN. We ready to show the world everything that the UWCL has to offer."

UEFA via Getty Images