BYD becomes official partner of the 2025 UEFA European Under-21 Championship in Slovakia

Following its successful collaboration with UEFA for UEFA EURO 2024, BYD has become the first new-energy vehicle (NEV) brand to partner consecutively with both the EURO and U21 EURO tournaments, and the first Chinese car maker to secure consecutive partnerships with UEFA.

One of Europe's premier national team football competitions, the U21 EURO brings together the continent's most talented young players. The tournament will take place across eight cities in Slovakia between 11 June and 28 June 2025. UEFA kicked off a Trophy Tour across several Slovakian host cities this month, giving European fans the opportunity to experience BYD's innovative EV technology and its commitment to green development.

As an official partner and the Official E-Mobility Partner for the 2025 U21 EURO, BYD will keep sustainability at the heart of its sponsorship by providing a number of new-energy vehicles for various stakeholders during the tournament.

UEFA marketing director Guy-Laurent Epstein said: "This new agreement will build on the successful partnership that we enjoyed at UEFA EURO 2024, and further showcases our shared commitment to innovation, sustainability and delivering exceptional experiences for fans across Europe."

Michael Shu, managing director of BYD Europe, said: "We are thrilled to partner with a tournament that embodies the spirit of youth, innovation, and excellence. This partnership aligns with our mission to empower the next generation, promote green mobility through electric vehicle supply, and create a sustainable future."

BYD aims to support the growth of young players and inspire the next generation by championing values such as teamwork, determination and innovation. By aligning with the tournament's mission to nurture young talent, BYD will help to provide emerging football stars with a grander stage to achieve their professional dreams, resonating with the brand's official slogan: Build Your Dreams.

BYD's sponsorship of the U21 finals highlights a mutual effort with the tournament organisers to promote a greener approach and support sustainability goals. Through this partnership and its electric vehicles, BYD is promoting green mobility and environmental stewardship.

The collaboration also emphasises engagement with younger generations, who are instrumental in driving sustainability, highlighting the importance of eco-friendly transportation and sustainable development, and encouraging them to address climate challenges and embrace a greener future through education and action. With this partnership, BYD reinforces its commitment to inspiring the next generation and creating a more sustainable world.

In June 2024, BYD brought together nearly 100 young football enthusiasts from across China to experience the excitement of EURO 2024 matches in Germany. These aspiring players also participated in training sessions with youth teams from renowned German clubs.