Arriva added to Under-21 finals sponsors
Thursday, April 28, 2011
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Major Danish public transport company Arriva has been named as a sponsor of June's UEFA European Under-21 Championship finals in the cities of Aalborg, Aarhus, Herning and Viborg.
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Danish public transport provider Arriva has been named as a national sponsor of this summmer's UEFA European Under-21 Championship finals.
In its role as official transportation services company of the tournament, Arriva will help to promote the finals, which begin on 11 June and take place in the cities of Aalborg, Aarhus, Herning and Viborg. Arriva has a particularly strong presence in the Jutland region, where all fixtures will be played, ensuring increased awareness of the competition.
David Taylor, CEO of UEFA Events SA, said: "UEFA is delighted to welcome Arriva on board as a national sponsor of the U21 tournament. As official transportation services company of the U21 finals, Arriva will give the championship a significant boost by providing valuable exposure for the tournament across their different transportation vehicles."
Preparations for the finals have been ongoing since December 2008 when Denmark were announced as hosts. Radio 100 joined Ekstra Bladet and Intersport as national sponsors of the competition earlier this month. The major Danish broadcaster TV 2 is UEFA's broadcast partner in the host country for the championship.
