Fans pick up keys for Kia cars
Sunday, June 28, 2009
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The two lucky fans who celebrated Midsummer's Eve in style at the UEFA European Under-21 Championship by winning two Kia Soul cars took delivery of their new vehicles before Monday's final.
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The two lucky fans who celebrated Midsummer's Eve in style at the UEFA European Under-21 Championship in Sweden by winning two Kia Soul cars took delivery of their new vehicles before Monday's final.
Sensational prizes
The official automotive partner for the U21 Championship, Kia organised the incredible giveaway on 19 June for fans attending both the Sweden-Italy tie in Helsingborg and Belarus's match against Serbia in Malmo. Fans at the games discovered the competition question on their seats and texted their answer, indicating whether they were at the stadiums in Malmo or Helsingborg. A jury then reviewed the answers and decided which supporters deserve to win a fantastic Kia Soul.
Major celebration
Those winners - Finnish nurse Kristiina Tikkanen and Ingrid Vezic, an IT Specialist from Sweden - were presented with their new car keys before the England-Germany showpiece at the Malmö New Stadium. Tournament director Karl-Erik Nilsson, UEFA's head of national team competitions Mikael Salzer, sales manager for Kia Motors Sweden Unto Lehtola and regional sales manager Johan Mårtensson all attended the presentation. South Korean automobile manufacturer Kia played its part throughout the U21 competition, with a fleet of 46 Kia vehicles is transporting teams, VIPs, officials and referees at the tournament.