Unveiling of 2009 final visual identity
Monday, December 1, 2008
Article summary
The new visual identity created especially for the 2009 UEFA Cup final, to be played at the Sükrü Saraçoglu Stadium in Istanbul on 20 May, will be revealed at a special ceremony in the Turkish city on Tuesday.
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![The Sükrü Saraçoglu Stadium will host the 2009 UEFA Cup final The Sükrü Saraçoglu Stadium will host the 2009 UEFA Cup final](https://editorial.uefa.com/resources/01cf-0e707d34c032-8b805d957235-1000/format/wide1/the_sukru_saracoglu_stadium_home_of_fenerbahce.jpeg?imwidth=158)
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The new visual identity created for the 2009 UEFA Cup final in Istanbul will be unveiled at a special ceremony in the Turkish city on 2 December.
Complete design concept
The UEFA Cup showpiece has, in recent years, been given a personality of its own via a complete design concept developed especially for the event. This season's final, to be played at the Sükrü Saraçoglu Stadium in Istanbul on Wednesday 20 May next year, is no exception.
Distinctive flavour
"The initial idea that inspired the creation of a new identity for each final was to develop a specific design featuring the UEFA Cup and add a distinctive flavour of the host city," said UEFA on Friday. "The objective is to help promote the final and enhance the prestige of one of the Europe's biggest sporting occasions."
Special ceremony
The event design to be used around the 2009 UEFA Cup final will be unveiled at a special ceremony at the Süreyya Theatre on Tuesday 2 December at 11.30 local time. This will also mark the start of the ticketing sales for Turkish citizens via the Turkish Football Association website.
Event design
The 2009 event design will be revealed in the presence of senior representatives from the city of Istanbul, UEFA and the Turkish FA, and of the ambassador for the final, Can Bartu, who played for Fenerbahçe SK and the Turkish national team during his impressive career.
Partner use
A key benefit of the visual identity is that it can also be extensively used by UEFA's many partners, such as broadcasters, sponsors and licensees, to promote the final on a global basis.
Media requests
Media representatives wishing to attend the Event Design and Ticketing Launch are kindly requested to ask for accreditation by emailing the Turkish FA press officer, Ilker Uğur: ilkerugur@tff.org.