UEFA Events takes over corporate hospitality sales

UEFA announced today that it has entrusted its newly created subsidiary UEFA Events SA, in charge of business and event operations, with full control of the corporate hospitality sales for UEFA EURO 2012 to be staged in Poland and Ukraine.

After a thorough analysis of the market, based on a survey conducted in both host countries and a tender process that saw the responses of several well-known agencies, UEFA has decided to internalise the sales of the corporate hospitality programme.

The sales of the packages will start in spring 2011. Potential corporate hospitality customers can submit their interest in an online form available from Thursday 23 September via https://hospitality.uefa.com/UEFAEURO2012/

All information regarding the products and prices of the different packages will be published in due course on the competition's website: uefa.com/uefaeuro2012.

UEFA would like to underline that its corporate hospitality programme is the only official on-site hospitality that offers guests access to dedicated areas in the UEFA EURO 2012 venues with the atmosphere of the match.

Commenting on this announcement, David Taylor, CEO of UEFA Events, said: "A high-level corporate hospitality programme has become an important feature of recent EURO final tournaments. I am pleased that UEFA Events SA can take on direct responsibility for all corporate hospitality sales for EURO 2012. This emphasises the official nature of the programme and the commitment of UEFA to make EURO 2012 a football and commercial success."

Earlier this summer, UEFA announced the appointment of the Austrian-based company DO & CO that will be implementing both hospitality and catering services in Poland and Ukraine, covering the entire infrastructure of the UEFA EURO 2012 final tournament.