UEFA EURO 2012 licensing – FAQ

UEFA endeavours to answer the frequently asked questions that companies have regarding the acquisition and use of marks, logos, trophies and symbols connected to UEFA and UEFA EURO 2012.

What is the role of licensing for UEFA?

UEFA aims, via its licensing programme, to create an emotional bridge between its events and the fans. Licensing allows football enthusiasts across the globe to express their passion for the game by owning a piece of UEFA EURO 2012. Additionally it enables UEFA to create awareness for its competitions through the use of UEFA's marks, on products and services, by licensees around the world.

What are the main differences between a UEFA EURO 2012 sponsor and a company that has acquired licensing rights related to UEFA EURO 2012?

Taking place every four years, the UEFA European Football Championship is the world's third biggest sporting event and, for commercial parties, there are several avenues for profiting from its immense media value, exclusive marketing opportunities and ways of communicating to football fans and consumers worldwide.

A UEFA EURO 2012 sponsor enjoys the right to associate itself and its products or services with the EURO – and is granted a comprehensive rights package, including brand association, product category exclusivity, hospitality, on-site branding opportunities, tailor-made marketing assets and media exposure.

Companies that acquire the rights to use certain UEFA EURO 2012 marks on specific products, without any right to associate that company with the 2012 tournament, are called licensees. UEFA grants licensees the right to use certain UEFA marks subject to an agreement that defines the Terms and Conditions, e.g. type of product, geographical territory, limited time period and financial consideration.

Is the use of UEFA marks on products subject to an agreement with UEFA?

Yes, in order to protect the UEFA marks and the licensees, the commercial and promotional use of UEFA marks, such as on official licensed products, is subject to a signed licensing agreement. No person has the right to use UEFA's marks without an agreement with UEFA.

Who do I contact should I wish to acquire a licence in relation to UEFA EURO 2012?

At this point in time we are no longer accepting requests for a licence for UEFA EURO 2012. Please check back in the near future on UEFA.com for when we will start accepting requests for UEFA EURO 2016.