UEFA EURO 2016 logo unveiled

UEFA EURO 2016 moved a step closer on Wednesday with the launch of the distinctive, visually arresting logo for the final tournament.

The bold design, drawn from the theme 'Celebrating the art of football', was unveiled in the appropriately opulent surrounds of Paris's Pavillon Cambon Capucines. It aims to bring together the creativity that defines French culture with the beauty of the game and give UEFA EURO 2016 its own personality – thus enhancing the prestige of one of the world's biggest sporting events by providing an easily recognisable identity.

Conceived by Brandia Central, the Portuguese agency behind the UEFA EURO 2012 insignia, the UEFA EURO 2016 logo is a representation of various art movements and football elements. Different inspirations can be identified, all centred around the iconic Henri Delaunay Cup. The red, white and blue of the French flag combine with flowing lines and shapes to produce a contemporary and bold style, lending the logo distinction and elegance.

France has long been a source of inspiration for artists worldwide; in 1,080 days' time, between 10 June and 10 July, it will also supply the perfect canvas for the beautiful game.

* Please note that 'Celebrating the art of football' is not the slogan for UEFA EURO 2016.