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Brand identity unveiled for 2025 UEFA Conference League final in Wroclaw

Design is inspired by cultural elements from the host city.

Local details are integral to the final branding
Local details are integral to the final branding

The league phase of the 2024/25 UEFA Conference League comes to a thrilling conclusion on Thursday with the much-anticipated final matchday that will see all 36 clubs in action at the same time aiming to secure their places in the knockout phase. As the road to the final nears and the excitement builds to the knockout phase, the brand identity for the 2025 final has today been unveiled.

An even more exciting and unpredictable season of UEFA Conference League football will culminate at Stadion Wrocław in the Polish city of Wroclaw on 28 May, the site of the 2024/25 final.

The typography featured in the host city logo references the Gothic typefaces associated with the city through modernised letterforms and the coat of arms’ 'W' symbol.

Additionally, the 2025 final identity features a pattern that incorporates architectural details from the host city, the city's coat of arms and football iconography.

Fans will be able to see the branding throughout the host city, in Stadion Wrocław, on UEFA.com and on promotional material in the lead-up to the final.

Note to media
The final brand identity is available here for editorial use.

The Wroclaw logo modernises the letterforms and the coat of arms' 'W' symbol
The Wroclaw logo modernises the letterforms and the coat of arms' 'W' symbol