Carlsberg returns as UEFA national team football competitions global sponsor
Thursday, March 20, 2025
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Carlsberg returns as UEFA national team football competitions global sponsor.
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UEFA is delighted to welcome Carlsberg back as an official global sponsor of UEFA men's and women's national team football through 2030. The deal with the Danish brewer includes UEFA EURO 2028, UEFA Women’s EURO 2029, the UEFA Nations League Finals, the UEFA Women’s Nations League, the Men’s and Women’s European Qualifiers, the UEFA Under-21 Championship and UEFA Futsal EURO.
Carlsberg, a valued supporter of UEFA national team football from 1988 to 2016, will enjoy exclusive pouring rights and prominent brand visibility across pitch side perimeter boards and media interview backdrops.
The partnership represents a continuation of the business’s long-standing commitment to the world of sport.
UEFA President Aleksander Čeferin
“Carlsberg and UEFA have been partners dating back to UEFA EURO 1988, and we’re excited to kick off this next chapter together. With an incredible lineup of European national team competitions ahead, we look forward to bringing the game closer to fans and making every moment even more special.”
Jacob Aarup-Andersen, Carlsberg CEO
“There’s something very special about international football, not least in its power to bring together an entire nation of fans in support of one common goal, sharing in the highs and lows of the beautiful game.
“That’s why we’re excited to announce the return of Carlsberg Group to the international fold, signing a multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Competitions for Men’s and Women’s.
“UEFA and Carlsberg share similar values and ambitions to unlock the enormous potential of the game, both in men’s and the incredible journey we have seen with women’s football in recent years. We look forward to embarking on what will undoubtedly be a successful partnership, with fans at the heart of everything we have planned. As we look to build a bold and exciting future of growth, we await this exciting next chapter.”
UEFA and Carlsberg’s partnership began at the 1988 UEFA European Championship in the former West Germany.
