Off Mute: UEFA's groundbreaking initiative to amplify women's voices in football

For the first time, girls and women at all levels of football have the opportunity to share their experiences – authentically, in their own words and in their own language – through UEFA's Off Mute campaign.

Off Mute is designed to capture insights first hand: players are invited to answer five open-ended questions online, reflecting on their personal journeys in the sport, the barriers they face, what inspires them and how to make the game more inclusive and accessible for all.

The Off Mute platform will leverage a new cutting-edge interface from Amazon Web Services to transcribe, translate, and categorise every contribution, creating a comprehensive database of women’s and girls’ football experiences.

Off Mute’s first phase will focus on gathering insights into girls' experiences of playing football, with responses shaping actionable recommendations set to be unveiled during UEFA Women’s EURO 2025. These findings will be shared with clubs, coaches, and grassroots organisations across Europe, helping them to prepare and welcome the new wave of players expected after the tournament.

Supported by Europe's top players

Off Mute has support from Europe’s top professional footballers, including six-time UEFA Women’s Champions League winner Ada Hegerberg and Women’s EURO 2022 winner Beth Mead.

Every girl and woman in football has a unique story to tell. Off Mute is all about giving us a platform to celebrate our journeys and to bring us together, making the game we cherish better for the next generation," Hegerberg said. "Your voice matters - let’s speak up and shape the future of football as one.”

Help us shape the future of women's football by joining the movement here.