UEFA Women’s EURO 2025 mascot unveiled: Meet Maddli, the spirited Saint Bernard puppy

With seven months to go until UEFA Women’s EURO 2025 kicks off in Switzerland (from 2 to 27 July 2025), Maddli the official mascot of the tournament made her first appearance today – surprising children and passengers at Cornavin railway station in Geneva, before taking the train to Zurich where she will present herself to the fans ahead of Switzerland's friendly match against Germany at the Stadion Letzigrund. The mascot name is inspired by Madeleine Boll, the first ever female licensed footballer in Switzerland.

Maddli is a spirited Saint Bernard puppy with a big heart and even bigger dreams! Saint Bernards are renowned rescue dogs from Switzerland, admired for their bravery, gentle nature, and remarkable ability to assist in life-saving missions in challenging alpine environments. This rich heritage makes Maddli the perfect companion on the journey to the "Summit of Emotions". Bursting with energy and always ready to play, Maddli loves sharing her passion for football. She believes football is for everyone, and she invites fans of all ages to come together, celebrate their unique talents, and find their place in the game at the UEFA Women’s EURO 2025.

Curious and bold, Maddli enjoys exploring new places, learning new skills, and meeting fans from all around Europe. She stands up for fair play, kindness, and staying true to yourself, inspiring everyone around her with her endless energy. More than just a mascot, Maddli is a friend and a symbol of unity, reminding us that the love for football shall bring us together.

Dressed in a vibrant UEFA Women’s EURO 2025 shirt inspired by the tournament’s brand colours, Maddli wears the number 25 with pride, celebrating the spirit of this historic year for her home country Switzerland. Her wide, expressive eyes sparkle with excitement, and her warm, playful presence makes everyone feel like part of the team, creating unforgettable memories for fans of all ages.

Former Switzerland international and tournament ambassador Lara Dickenmann said: “Maddli’s energy, passion, and love for football perfectly capture the spirit of this tournament and our beautiful country. I believe she will inspire young fans across Europe, and I cannot wait to see her bring joy and excitement to fans throughout this incredible event in Switzerland.”

UEFA Football in Schools programme

The UEFA Football in Schools programme is built to inspire the youngest generation to embrace football and lead active, healthy lives. Designed to support parents, coaches, and teachers, it provides a wealth of educational resources to spark children's passion for the game while fostering a vibrant and wholesome lifestyle.

As part of this programme, a dedicated UEFA Women's EURO 2025 platform featuring the official mascot, Maddli, will be introduced closer to the tournament. This initiative aims to create an engaging environment where children are encouraged to play football and learn the values of fair play, respect, teamwork, and leadership. Through this platform, UEFA underscores its commitment to strengthening its base - grassroots football - by boosting participation and enriching young lives through the unifying power of sports.

Note to media

Images of the mascot and photos from the unveiling at Cornavin railway station in Geneva are available here and on the UEFA Media Channel for editorial use only.