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Our Time, Our Turn: Bosnia and Herzegovina launch women's football strategy

Womens football About UEFA

In collaboration with UEFA experts, the Football Association of Bosnia and Herzegovina (NSBiH) has published its first dedicated women's football strategy.

The NSBiH is aiming to transform women's football in the country with its first dedicated strategy, titled Our Time, Our Turn.

Spanning from 2025 to 2029, the strategy aims to create an inspiring pathway of opportunities for current and future female players.

Building a strong and sustainable infrastructure that supports the growth of clubs, coaches, officials and volunteers in Bosnia and Herzegovina is also a key focus.

View Our Time, Our Turn

Growing the women's game in Bosnia and Herzegovina

Our Time, Our Turn is based on seven strategic pillars – participation, talent pathway and national teams, club and competition environment, education and workforce development, facilities, organisational development, and marketing and communication.

Goals include increasing the number of girls participating in football, supporting clubs in identifying and developing talented players, improving the standard of the women's national teams and establishing a national football centre for women and girls.

Bosnia and Herzegovina before their UEFA Women's EURO 2025 play-off match against Serbia
Bosnia and Herzegovina before their UEFA Women's EURO 2025 play-off match against SerbiaGetty Images

Further objectives include utilising the NSBiH club licensing process to develop women's football and increasing the workforce dedicated to women's football in the national association.

There are also plans to create an inclusive pathway that supports female coaches of all levels and to increase the number of women obtaining coaching and refereeing licences.

"The title itself, Our Time, Our Turn, speaks volumes, and we believe it's time to take a major step forward for women's football in our country. We've conducted a thorough analysis of the current situation and set specific goals to work towards in the coming period."

Ivana Vlaić, NSBiH senior associate for women's football development

UEFA support

UEFA has supported the NSBiH in the planning, development, writing and communication stages of Our Time, Our Turn.

A number of other national football associations have used UEFA framework to launch women's football strategies, including Italy, Scotland, Albania, Finland, Armenia, Georgia and Liechtenstein.

Our Time, Our Turn also coincides with the publication of UEFA's new women's football strategy, Unstoppable, which sets bold and ambitious targets that will enable us to take the game to another level by 2030.

Unstoppable: UEFA's Women's football strategy for 2024–30

Over the next six years, Unstoppable will help us make women's football:

  • The most-played team sport for women and girls in every European country, through developing football pathways for players, coaches and referees alongside grassroots opportunities
  • ­­The home of the world’s top players, with six fully professional leagues and 5,000 fully professional players across the continent
  • The most sustainable and investable women’s sport, with record-breaking UEFA competitions
  • Celebrated for its unique values and community, where everyone believes that they can have a place in women’s football.

View the full Unstoppable strategy

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