Flix becomes official partner of UEFA Europa League and UEFA Conference League

UEFA has announced a partnership agreement with Flix, the bus and train travel and transportation company operating in over 40 countries worldwide. Flix will be a UEFA Europa League and UEFA Conference League partner for the 2024-27 commercial cycle. Flix’s partnership with UEFA will offer football fans across Europe more opportunities to support their favourite clubs, connect with friends and family, and explore new destinations, all while making sustainable travel choices.

Over the next three years, UEFA and the Munich-based company will join forces to promote sustainable travel options. From advertising campaigns to stadium visibility and engaging promotions, this collaboration aims to turn sustainable travel into an exciting, rewarding part of the football experience.

Guy-Laurent Epstein, UEFA marketing director, said: "We are excited to partner with Flix, a company that connects communities across Europe through collective means of transport and shares our vision for a more sustainable future. Whether fans are travelling for a thrilling UEFA Europa League or UEFA Conference League match or planning an extended stay, we’re making it easier for them to experience the magic of football at iconic stadiums in beautiful cities across Europe."

André Schwämmlein, CEO and co-founder of Flix, said: “We are proud to be an official partner of the UEFA Europa League and UEFA Conference League. Sport connects people just like Flix does. We started 11 years ago in Germany and are now present in 44 countries worldwide. This partnership exemplifies our ambition to make sustainable travel accessible for everyone – whether for a trip to see family and friends or to cheer on their favourite football team.”

Flix operates in more than 130 cities that have had or currently have a team participating in the UEFA Europa League and UEFA Conference League over the past two seasons. The partnership highlights the shared commitment of both UEFA and Flix to promote sustainable travel in sport, aligning with Flix’s ESG Strategy and UEFA’s Football Sustainability Strategy 2030, Strength through Unity.

Flix joins Betano, Engelbert Strauss, Enterprise Rent-A-Car, Hankook, Just Eat Takeaway.com, Lidl and Swissquote as partners of the UEFA Europa League and UEFA Conference League.