UEFA and adidas extend UEFA Champions League partnership
Monday, September 16, 2024
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The German sportswear company will continue supplying the official match ball for UEFA Champions League matches for the next three seasons.
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UEFA has announced that adidas will continue its partnership as the official match ball supplier for the UEFA Champions League for a further three years, until 2027, extending its relationship with the German sportswear company which began in 2001.
The three-year agreement covers the right to supply the official match balls for the UEFA Champions League fixtures from the play-offs onwards, with new official match ball designs for each season, reaffirming the manufacturer’s commitment as a key supporter of European football. adidas will also be the official match ball supplier for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League.
The announcement comes after adidas recently unveiled the official match ball for this season’s competition, in which the ball wears a look of iconic simplicity, with the famous stars, synonymous with the competition, presented in black against white hexagons.
The classic design is accented with subtle turbo red and solar yellow detailing to give the ball a modern touch, incorporating adidas’s latest technology, as a new generation of players compete for European football's biggest club prize.
“UEFA is thrilled to continue its long-standing partnership with adidas. Both of our respective organisations are committed to innovation and excellence in football, and we’re excited to extend our relationship into 2027.”
“adidas is proud to continue the partnership with UEFA for the Champions League. This tournament is the most prestigious event for European clubs and we are excited to continue being part of this excellent and innovative competition. We started in 2001 already and look forward to a successful future together.”
In addition, adidas' on-going partnership with Common Goal will see 1% of all global net sales from adidas footballs – including this latest release - contributing towards initiatives driving lasting social change for under-served communities, helping to create a better and more inclusive future through football.
The new balls will be available to purchase from today via adidas stores, selected retail stores, and online here.