UEFA and OPPO renew UEFA Champions League partnership
Friday, September 6, 2024
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Agreement announced for the 2024-27 commercial cycle.
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UEFA has today announced that Chinese smart devices manufacturer OPPO has renewed its partnership with UEFA for the UEFA Champions League, UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League for the 2024–27 commercial cycle.
Under the renewed partnership, OPPO and UEFA will collaborate closely to deliver exceptional viewing experiences for fans, showcasing how OPPO's innovative technologies - including smartphones, smartwatches, and AI solutions - enhance the excitement and engagement of UEFA competitions. The agreement will also see UEFA support OPPO’s youth football development programmes.
Guy-Laurent Epstein, UEFA marketing director, said: “Over the past two seasons, OPPO smartphones and technologies have uplifted the UEFA Champions League experience for fans worldwide with their advanced imaging and AI capabilities. We now look forward to building on our collaboration to ensure that more people can feel the passion of football and be inspired by the UEFA Champions League.”
Billy Zhang, president of overseas MKT, sales and service at OPPO, said: “Our collaboration with UEFA over the past two years has highlighted our shared values in connecting and inspiring fans of all generations. We look forward to continuing to strengthen our partnership over the next three years, connecting fans closer to the match through OPPO's innovations in imaging and AI technologies, and dedicating more resources to helping young players and the broader global football community experience the magic of football.”
OPPO has been an official partner of the world’s premier club competition since 2022. The league phase of the 2024/25 UEFA Champions League kicks off on Tuesday 17 September.