UEFA appoints TEAM Marketing and Relevent Sports Group as marketing and sales partner for 2024-2027 club competitions

The UEFA Executive Committee has today appointed TEAM Marketing as its global sales partner to market the commercial rights for its men’s club competitions, including the flagship UEFA Champions League, for the 2024-27 cycle. Relevent Sports Group has also been appointed to sell the media rights specifically in the United States for the same period.

The new format of UEFA club competitions post-2024 carries significant commercial opportunities and this was reflected in the quality of the bids received during a comprehensive tender process conducted together with the European Club Association (ECA) over the last few months.

TEAM Marketing will provide creative and sales support in the global marketing and sale of the commercial rights, including media, sponsorship and licensing rights, together with the provision of account management and associated services for the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, UEFA Super Cup and, the UEFA Youth League for the 2024-27 cycle. Relevent Sports Group will be solely responsible for the sale of the media rights of these competitions in the United States.

These deals will guarantee increased revenues for participating clubs and bigger solidarity payments for those teams who have not qualified to take part in European club competitions, as well as providing UEFA with significant funding to invest in the development of the sport at all levels across the continent.

Commenting on the agreement, UEFA President Aleksander Čeferin said:

“We are pleased to have seen such high-level interest from renowned parties and are delighted that the agreements reached with TEAM Marketing and Relevent Sports Group will allow further distribution of revenues to clubs across Europe at such a crucial time when financial stability is needed.

“Both companies delivered a compelling vision for European club football and we are convinced that the world’s best club football competition – the UEFA Champions League – and our other men’s club competitions will continue to go from strength to strength. I would also like to thank the European Club Association for the excellent cooperation during this highly intense bid process.”