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Sony continue partnership

Marketing

UEFA has extended its sponsorship agreement with Sony Europe for the UEFA Champions League to 2012.

Sony have a long association with the UEFA Champions League
Sony have a long association with the UEFA Champions League ©UEFA.com

Continuing partnership
Sony Europe is the second of six official sponsors whose agreement with UEFA has been announced for the 2009-2012 period in European club football's most prestigious competition. With the renewal of this agreement, Sony will continue a partnership which started in 2006.

Global player
"We are extremely pleased that such a global player has chosen to extend its agreement with UEFA and the UEFA Champions League," said UEFA marketing director Philippe Le Floc'h. "The UEFA Champions League continues to be a very valuable platform for our sponsor partners and we are sure it will provide Sony with excellent opportunities to connect with the fans and further strengthen their brand identity."

Ideal platform
"We are excited to be able to announce our continued sponsorship," said Sony Europe vice-president marketing communications Ben Moore, "as we see the UEFA Champions League as the ideal platform on which to be able to demonstrate the full capabilities of our HD products. Especially our BRAVIA TV range with 200Hz Motionflow™ technology – specifically designed to make watching football and other sports on TV even smoother and more exciting."