Developing football in Italy
Article summary
Italy is a football stronghold – and the FIGC plans to ensure that the game remains the country’s most popular sport with a wide portfolio of initiatives.
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Overview
The FIGC’s mission is to organise and promote football in Italy. The association's three main strategic areas:
Sport activity: organising and optimising national teams’ management; strengthening youth football; developing women’s football; enhancing the preparation of coaches, match officials and managers.
Organisation and financial sustainability: managing of the regulatory framework, sports justice and sustainability of the football system; organisation of major football events in Italy and enhancing the FIGC’s international dimension and Italian football as a whole; supporting investment in sports facilities; increasing brand value, improving digitalisation and technology;
Social commitment: investment in football social responsibility programmes and fighting racism and discrimination; developing activities in Paralympic and experimental football; investing in the cultural heritage of Italian football (e.g. the Italian football museum); improving fan engagement.
Major challenges in Italy include modernisation of stadiums and football infrastructures. Developing a wider number of new-generation football infrastructures would bring significant growth to Italian football, with a higher level of international competitiveness in both sporting and financial terms.
"The FIGC is making long-term investments in youth football, both for boys and girls, and sports facilities. We want to encourage the spread of football and its values across Italy."
One particularly pleasing area of progress is women's football. The senior national team reached the 2019 FIFA Women's World Cup quarter-finals in their first appearance for 20 years. Impressive figures highlight the growth of women’s football: between the 2008/09 and 2019/20 seasons, the number of female players increased from 18,854 to 31,390 (+66.5%). On the commercial front, the FIGC started the internalisation of its marketing and commercial operations, and was able to achieve an increase in sponsorship revenue of more than 30%.
During the pandemic, the FIGC has provided support to football stakeholders. Campaigns have raised awareness about the virus and on how to prevent its spread, as well as praising medical personnel at the forefront in fighting the pandemic. In April 2020, the FIGC's technical centre in Coverciano was made available for use as a hospital for COVID-19 patients.
UEFA support
Through its incentive payments, UEFA's HatTrick development programme has provided crucial financial support to the FIGC to increase participation in youth and women's football; enhance the development of elite players; and successfully run football social responsibility and inclusion activities. HatTrick funding projects past and present:
Development, promotion and renovation of the Italian football museum
The Italian football museum is located in Florence, within the FIGC national training centre at Coverciano, and collects memorabilia (jerseys, footballs, trophies, etc.) and documents that recount the history of the Italian national football teams and the FIGC.
This project's objectives:
- Increasing the number of Italian and foreign visitors to the museum;
- Diversifying the museum's range of products and services in order to attract different target audiences;
- Making the Italian football museum an interactive one;
- Implementing and strengthening the educational programmes offered to schools and youth football clubs.
Tutti in Goal (All in Goal)
Every Italian student aged between 10 and 13 gets a chance to score with ‘Tutti in Goal’ (All in Goal). By teaching boys and girls not only to play in but also to run five-a-side tournaments, the initiative shows how football can be a vehicle to teach skills that stretch far beyond the school playing fields.
Teams are assessed on their educational as well as sporting achievements, with all participants encouraged to take part in every aspect of running competitions, from logistics and promotion to communication and even refereeing. Children unable to play matches can learn media skills such as photography, videography and writing news reports about the tournament.
Ragazze in gioco (Girls at Play)
With HatTrick help, the FIGC runs a women’s football project called ‘Ragazze in gioco’ (Girls at Play). The initiative combines football and educational goals in an all-girls’ five-a-side tournament. Successful teams progress from regional competitions to a national tournament, with participants asked to contribute by writing reports, taking photos and producing videos. There is also a wild card place in the final, awarded to the team with the most successful educational results.
This project has empowered schools to build closer connections with local grassroots clubs, increasing opportunities for girls across Italy to play football regularly.
UEFA Foundation for Children in Italy
Set up in 2015, the UEFA foundation uses football as a vehicle to help improve children’s lives by supporting hundreds of campaigns and projects across Europe and around the world.
Play for Change sports centre
Sport is a catalyst for a cultural change and is used to impart the values of discipline, teamwork, fair play and commitment on children and teenagers in the hope that they are motivated to contribute to sustainable community development. The goal is to reduce school drop-out and failure rates, inspire young people to pursue a career and prevent them from becoming involved with criminal gangs. Families and community members will encourage the positive change.
Objectives
• Reduce the school drop-out rate
• Prevent any form of criminal behaviour
• Promote healthy lifestyles
• Provide children with cultural development and physical training
• Integrate children from different backgrounds and those with any form of disability
• Create a community network for positive change
Timeline
Association history
National team competitions
President
Gabriele Gravina
Nationality: Italian
Date of birth: 5 October 1953
Association president since: 2018
General secretary
Marco Brunelli
Nationality: Italian
Date of birth: 2 September 1963
Association general secretary since: 2019