We and our partners, including our 2 advertising partners, store and access personal data, like browsing data or unique identifiers, on your device. Selecting "Accept all" enables tracking technologies to support the purposes shown under "we and our partners process data to provide”, whereas selecting "Reject all" or withdrawing your consent will disable them. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the "Cookie Settings" link on the bottom of the webpage. Your choices will have effect within our Website. More information
We and our partners process data to provide:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
About Your Privacy
Your Privacy
Essential Cookies
Performance Cookies
Targeting Cookies
Store and/or access information on a device 2 partners can use this purpose
Personalised advertising and content, advertising and content measurement, audience research and services development 2 partners can use this purpose
Ensure security, prevent and detect fraud, and fix errors 2 partners can use this special purpose
Deliver and present advertising and content 2 partners can use this special purpose
Match and combine data from other data sources 1 partners can use this feature
Link different devices 1 partners can use this feature
Identify devices based on information transmitted automatically 1 partners can use this feature
Save and communicate privacy choices 2 partners can use this special purpose
Tracking Technologies
Your Privacy
We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent and legitimate interest. You may exercise your right to consent or object to a legitimate interest, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework.
Essential Cookies
Always Active
Essential cookies help make the UEFA Platforms usable by enabling basic functions like page navigation, access to secure areas, authenticating logins, enhanced functionality, contact forms, for instance. This category of cookies cannot be disabled. You can set your browser to block or alert you about these cookies, but some parts of the UEFA Platforms will not then work. Depending on their lifespan, Cookies can be distinguished between “persistent” or “session” cookies. Session cookies These allow the UEFA Platforms to link your actions during a particular browser session. These cookies will expire each time you close your browser and do not remain on your device afterwards. Persistent cookies These are stored on your device in between browser sessions. These allow your preferences or actions across UEFA Platforms to be remembered. For example, persistent cookies will be used to remember the items that you have viewed and added to your basket when browsing in the UEFA store. These cookies will remain on your device until they expire, or you delete them.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of the UEFA Platforms. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous and is only used to improve how the UEFA Platforms work. If you do not allow these cookies we will not know when you have visited UEFA Platforms and will not be able to monitor their performance.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Store and/or access information on a device 2 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 2 partners can use this purpose
Use limited data to select advertising 2 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 2 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 2 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 0 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 0 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 2 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 0 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 1 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 2 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Ensure security, prevent and detect fraud, and fix errors 2 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 2 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 1 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 1 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 1 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 2 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Tracking Technologies
Tracking Technologies collect data about user interactions on websites. This data helps deliver personalised advertising and measure campaign effectiveness by linking website activity to user profiles. If enabled, we may process information like visited pages, device type, and user actions to improve ad targeting and analytics.
