Event Social Responsibility Strategy for UEFA EURO 2024 in Germany

UEFA and the German Football Association (DFB) have agreed on the direction of the Event Social Responsibility (ESR) strategy for UEFA EURO 2024.

"This formal agreement marks an important milestone for the implementation of the ESR strategy and its goals and it follows the partnership with the United Nations Office," said UEFA President Aleksander Čeferin. "I am proud that together with the DFB we will work hard in order to make UEFA EURO 2024 the most sustainable tournament ever."

In recent years, sustainability has become one of the greatest concerns on both European and worldwide agendas. Growing sensitivity to sustainability has created societal norms and expectations that must be met. The wide reach of UEFA EURO 2024, together with the organisers' firm commitment to sustainability, means that the tournament can go beyond today's standards as a driving force for sustainable development.

Driving force for sustainable development

"Sustainability plays a crucial role for me personally, and for the DFB as a cross-sectional topic applied at all organisational levels," said DFB president Fritz Keller. "Germany, as host of UEFA EURO 2024, provides numerous advantages and ideal conditions to achieve highly sustainable deliverables."

Overall, the tournament will benefit from the combined expertise and reach of two strong entities working together. It is their shared objective to make UEFA EURO 2024 a new flagship project in terms of event social responsibility, as well as a source of inspiration for the integration of sustainability into the core of football and other sports.

To achieve this goal, the EURO 2024 company will strive to:

• manage the event through a new UEFA Sustainable Management System
• make sustainability the main modus operandi
• promote the sustainable practices of UEFA and DFB to European society
• benefit from expertise of our stakeholders and aim for even higher goals
• raise public awareness about the activities and their impacts

To ensure football leaves a positive mark on society, five event social responsibility dimensions have been identified for the tournament, with material issues grouped under each:

• environment (key pillar)
• diversity and inclusion
• solidarity
• good governance
• health and well-being

In a next step, extensive stakeholder consultations will take place in order to get their inputs on how to best achieve the goals stated in the ESR strategy.

The detailed ESR strategy can be found here.