Our values
Article summary
Seven fundamental values drive what we do and how we do it.
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Article body
Our values set the principles which guide UEFA's mission. They lie at the centre of all our goals, decisions and actions, providing inspiration not only to our 55 member associations but to the entire European football community.
Respect
Acknowledge and celebrate diversity in culture and traditions, treating everyone with dignity and respect and putting people first at all times.
Equality
Recognise football’s responsibility for promoting equal rights for everyone, regardless of age, ability, background, gender or religion.
"To lead a thriving game across Europe, inspiring all generations and strengthening society."
Openness
Create an inclusive, transparent culture, empowering people to speak up and recognising everyone’s role as guardians of the game.
Unity
Capitalise on the sum of the football community’s collective strength, pooling resources, expertise and know-how for the benefit of all.
Excellence
Set the highest possible standards, ensuring we lead the way in all areas of the game.
Integrity
Uphold UEFA’s founding principle that trust and impartiality lie at the heart of everything we do.
Fairness
Serve as European football’s standard-bearer for the spirit of fair play.
